Australian Booking Agent: Freelancers Promotions

I MAKE THINGS HAPPEN

Develop. Produce. Facilitate.

Holli Massey is a creative developer and producer who makes things happen.

For 30+ years, Holli has developed and produced creative projects across film, television, advertising, food, music, art, wellness and live experiences.

Her work moves across disciplines and formats — from films and published books to immersive music experiences, art exhibitions, food events, retreats and creative gatherings. She works with writers, directors, producers, artists, musicians, chefs and other creative practitioners, often coming into a project when an idea is still forming and helping develop it into something clear, compelling and real.

Her projects have been developed and produced internationally across Australia, Ireland, the UK, India, China and the United States. Recent and ongoing work includes the television development of The Undertaking, based on the published novel The Last Four Days of Paddy Buckley by Jeremy Massey; the immersive music and performance work Trasnaíocht with composer Benji Bower; food and wine experiences including The Long Table on Tour; creative and wellness retreats; and interdisciplinary projects spanning art, music, story and live experience.

Credentials

30+ years of international experience in creative development and production.

Holli began her career in Melbourne at 18, moving into production management at 21 and building an international career across film, advertising and creative production.

Her work has grown into increasingly multidisciplinary projects, bringing together film, music, art, food, wellness, story and live experience. She has developed and produced films, documentaries, television projects, published-book adaptations, international campaigns, immersive performances, exhibitions, creative retreats and food-led experiences, working with writers, directors, artists, musicians, chefs and other creative practitioners.

Alongside her production experience, Holli has undertaken extensive study and training in health, wellness and facilitation, adding another dimension to her work with people, groups and experiential projects. Her international experience spans Australia, Ireland, the UK, Europe, India, China and the United States.

At the heart of it, the work is simple: Shape the idea. Find the right people. Make it happen.

  • “Holli Massey is one of the most kind, wonderful and inspiring humans I ever had the pleasure of collaborating with on a film set. Any film she’s ever been on, has benefited profoundly from her contribution. Holli is one of those people that listens and inspires. She brings over 20 years of experience across narrative and execution. On a personal level she brings heart and compassion to every situation and communicates with humility and understanding. She is a sister to all. She is my great friend. I would go into battle with her every time I had the privilege of being asked!”

    Jason Byrne, Executive Producer

    + Ape

  • ‘Holli brings a beautiful practicality to an artist’s process, and a catalytic energy to a project’s progress. She possesses that rare quality in a producer: the ability to see the path of least resistance to a project’s fruition, and the nouse to fully apprehend the artist’s vision along with the vocabulary to converse with them about it. She has a sixth sense regarding a project’s status, always knowing when it’s finished and what’s missing. She is a talisman and a visionary. And an indispensable component to my creative process.’

    Jeremy Massey - Writer & Executive Producer

  • “There are good producers, great producers, and then there’s Holli Massey. Over twenty years, I’ve seen Holli work every kind of job and she elevates her game and everyone around her every time. If I’m working with Holli, I know she has my back and the production’s back, and no matter how curvy the ball, she gets it over the line smiling and on budget every time.”

    Fiona Mc Gregor, Executive Producer, Transmission Pictures

  • Holli Massey is an exceptional creative leader – professional, imaginative and deeply collaborative. Holli cast the special extras and extras on my award winning film Float Like a Butterfly (Feature Film, 2017), she brought clarity, efficiency and an infectious positive energy to every stage of the process. She has a rare ability to connect deeply on the ground while also thinking and operating at a broader professional level. Highly capable and extremely trustworthy, Holli is an absolute joy to work with – someone who consistently elevates both people and projects around her. I wholeheartedly recommend her.

    Carmel Winters - Award winning writer/director for stage and screen

    Float Like a Butterfly

  • “I was lucky enough to work with Holli in two different companies, the last of which was Imagination - A global communications and experience agency. She worked as our Screen Producer and was an absolute delight to work with. Holli’s great strength is interpreting a strategy and creative vision and bringing it to life. You can have as much creativity as you like, but without the right person to develop the idea and bring it to life it can so often go nowhere. But Holli’s vision, her in depth knowledge and hands on attitude can make anything work and seem easy, although to others it might look impossible. I hope I’m lucky enough to work with her again in the future.”

    Fiona McInerney - Head of ThinkOTS Immersive Experience Agency

  • “Holli Massey has a combination of the rarest of qualities in the creative industry. She has decades of industry knowledge as a Producer herself yet the selfless heart and drive to nurture the creative process in others. She is a true right brain-left brain thinker so is able to put form and process around creative ideas to really give them momentum. I highly recommend Holli to anyone who works in the creative space and is after true guidance, support and inspiration.”

    Naomi Cleaver - Film Producer