Australian Booking Agent: Freelancers Promotions

Holli Massey is a creative producer and director working across film and immersive experiences.

With over 30 years’ experience across film, advertising, events and project development, she has worked internationally, producing and developing work in China, India, Australia, the United States, the UK and Ireland.

Her work spans the full lifecycle of a project – from early-stage development through to production and delivery. She collaborates with producers, writers, directors and musicians to shape and realise ambitious, interdisciplinary work.

Starting her career at Thirty Second Street Films in Melbourne at aged 18, Holli was offered a production management position at 21 with one of the city’s leading production companies, Renegade Films. It was here that she began her professional training, working on some of Australia’s leading advertising campaigns, which led her to a successful freelance career.

From 2011 to 2016, Holli produced for Melbourne-based commercial DP/director Tov Belling. Together, they founded Cognition, generating AUD $1 million in their first year through a global Olympic campaign for Swisse Vitamins, alongside a slate of car commercials and branded content for some of Australia’s leading advertising agencies and brands.

In 2016 Holli moved to Ireland and worked with Dublin commercial company Hinterland. In 2017 she cast over 1000 extras and special extras for director David Freyne’s The Cured (staring Elliot Page, Sam Keeley and Tom Vaughan-Lawlor).She subsequently worked with award-winning director, Carmel Winters on Float Like a Butterlfy (staring Hazel Doupe, Dara Daveney and Johnny Collins),also casting the extras/special extras.

Alongside this work, Holli has developed a slate of film and television projects over the past two decades, including a long-term collaboration with writer and executive producer Jeremy Massey.

This work includes the published novel The Last Four Days of Paddy Buckley (Riverhead, Penguin, New York, 2015), which has evolved through multiple stages of film and television development and is now currently being developed as a television series, The Undertaking, with writer Russell Friedenberg and producer Heather Rae.

Holli secured finance, produced, and wrote/directed the documentary Million Dollar Kids, an investigation into the impact of the digital landscape on young people. The film was executive produced by Kathleen Glynn (Bowling for Columbine, Fahrenheit 9/11), and co-written with Yvonne Murray (RTÉ journalist) and Jeremy Massey.

Holli is currently developing and producing Trasnaíocht (Irish word meaning crossing or transition), an interdisciplinary music and performance work in collaboration with award-winning UK composer Benji Bower. Exploring themes of migration, belonging and identity, the work brings together live music, narrative and audience experience in an immersive format. Following its world premiere at the Ballydehob Jazz Festival in Ireland, Trasnaíocht is now in development for international touring and festival presentation through Vulpine Creations (launching soon).

Her work focuses on projects that explore psychology, the human condition and the complexities of contemporary life.

She works with experienced artists and collaborators committed to developing ambitious work and bringing it fully into form.

  • “Holli Massey is one of the most kind, wonderful and inspiring humans I ever had the pleasure of collaborating with on a film set. Any film she’s ever been on, has benefited profoundly from her contribution. Holli is one of those people that listens and inspires. She brings over 20 years of experience across narrative and execution. On a personal level she brings heart and compassion to every situation and communicates with humility and understanding. She is a sister to all. She is my great friend. I would go into battle with her every time I had the privilege of being asked!”

    Jason Byrne, Executive Producer

    + Ape

  • ‘Holli brings a beautiful practicality to an artist’s process, and a catalytic energy to a project’s progress. She possesses that rare quality in a producer: the ability to see the path of least resistance to a project’s fruition, and the nouse to fully apprehend the artist’s vision along with the vocabulary to converse with them about it. She has a sixth sense regarding a project’s status, always knowing when it’s finished and what’s missing. She is a talisman and a visionary. And an indispensable component to my creative process.’

    Jeremy Massey - Writer & Executive Producer

  • “There are good producers, great producers, and then there’s Holli Massey. Over twenty years, I’ve seen Holli work every kind of job and she elevates her game and everyone around her every time. If I’m working with Holli, I know she has my back and the production’s back, and no matter how curvy the ball, she gets it over the line smiling and on budget every time.”

    Fiona Mc Gregor, Executive Producer, Transmission Pictures

  • Holli Massey is an exceptional creative leader – professional, imaginative and deeply collaborative. Holli cast the special extras and extras on my award winning film Float Like a Butterfly (Feature Film, 2017), she brought clarity, efficiency and an infectious positive energy to every stage of the process. She has a rare ability to connect deeply on the ground while also thinking and operating at a broader professional level. Highly capable and extremely trustworthy, Holli is an absolute joy to work with – someone who consistently elevates both people and projects around her. I wholeheartedly recommend her.

    Carmel Winters - Award winning writer/director for stage and screen

    Float Like a Butterfly

  • “I was lucky enough to work with Holli in two different companies, the last of which was Imagination - A global communications and experience agency. She worked as our Screen Producer and was an absolute delight to work with. Holli’s great strength is interpreting a strategy and creative vision and bringing it to life. You can have as much creativity as you like, but without the right person to develop the idea and bring it to life it can so often go nowhere. But Holli’s vision, her in depth knowledge and hands on attitude can make anything work and seem easy, although to others it might look impossible. I hope I’m lucky enough to work with her again in the future.”

    Fiona McInerney - Head of ThinkOTS Immersive Experience Agency

  • “Holli Massey has a combination of the rarest of qualities in the creative industry. She has decades of industry knowledge as a Producer herself yet the selfless heart and drive to nurture the creative process in others. She is a true right brain-left brain thinker so is able to put form and process around creative ideas to really give them momentum. I highly recommend Holli to anyone who works in the creative space and is after true guidance, support and inspiration.”

    Naomi Cleaver - Film Producer